ABOUT US
( COOP )
COMPANY OF PEOPLE
COOP IS AN ENERGY CONDUCTOR AND THROUGH OUR BRAND PLATFORM WE REACH PARTNERS, CUSTOMERS, SHOPPERS AND CONSUMERS.
( WHAT DO WE DO? )
WE ARE A COMPANY THAT REPRESENTS, DISTRIBUTES AND INCUBATES BRANDS AND TALENT WITH 70 YEARS OF ACCUMULATED EXPERIENCE.
WE DEVELOP A PREMIUM BRANDS PORTFOLIO WHICH ARE MAINLY SELECTED ON OUR VISION IN BUSINESS, CONSISTENCY AND LONG-TERM STRATEGY.
WE UNDERSTAND THE BRANDS NEEDS, WE EVALUATE AND GENERATE THE BRANDING STRATEGY, AS WELL AS THE APPROPIATE ROUTE TO MARKET AND MARKETING PLAN TO ACHIEVE RESULTS.
( MISSION )
AT COOP OUR MISSION IS TO BUILD THE MOST RECOGNIZED, RELIABLE AND RESPECTED BRAND DISTRIBUTION COMPANY IN MEXICO.
WE TRULY BELIEVE THAT BRANDS AND PEOPLE ARE THE BRANDSPIRIT BEHIND COOP, WHICH TOGETHER CREATE THE EXTRAORDINARY.
"REAL LABELS, REAL PEOPLE”
( REAL LABELS )
WE ARE COMMITTED TO MAKING A DIFFERENCE IN THE INDUSTRY BRINGING BRANDS TO LIFE, LEADING CHANGE, PUSHING BOUNDARIES EVERY STEP OF THE WAY FROM: DISTRIBUTION, BRAND DEVELOPMENT, PRODUCT INNOVATION, TO BUSINESS MODEL INTEGRATION.
( REAL PEOPLE )
OUR PEOPLE'S TALENT IS COOP'S PILLAR.
"COURAGE IS NOT ACTING WITHOUT FEAR, BUT DOING IT IN SPITE OF IT AND ACTING LIKE THIS, AS A TEAM, BUILDS A LEGACY."
( SAZERAC )
Roberto Navarro
Founder CEO
"ONLY THOSE WHO DARE TO FAIL ARE CAPABLE OF GREAT SUCCESS."
( MEZCAL NEAT WITH TONIC )
Carlos Tejeda
Finance & Supply Chain Director
"I MAKE CHANGES COME TRUE, ANTICIPATE NEEDS AND PROMOTE INITIATIVES TO MAKE BRANDS AND BUSINESSES MORE COMPETITIVE."
( GIN TONIC )
Nattasha Foerster
Marketing Director
"ON YOUR WAY THERE WILL ALWAYS BE OPPORTUNITIES, DO NOT LET THEM PASS."
( MEZCALINA PIQUÍN )
Fernando Alcocer
Commercial Director ( Off Trade & RTM )
"GIVE YOURSELF TO THE MAXIMUM OF THE POSSIBILITIES, YOU WILL NEVER REGRET IT."
( TEQUILA NEAT WITH SANGRITA )
Tirso Cascajares
Commercial Director ( On Premise & Entertainment )
( CONTACT US )
WE REPRESENT YOUR BRAND
"Company of People, a commitment to the
best spirits in Mexico."
